


| Over the last decade, South Beach has enjoyed a rebirth as a chic vacation destination. South Beach originally surfaced in the spotlight as a stylish getaway in the late 1930s during the height of Art Deco décor, boasting architectural hotel gems. The name South Beach was coined by developers to signify “the southern section” of the Miami Beach Island. The area’s development and status as a tropical destination has been like a roller coaster ride of growth, deterioration, and growth. |
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| The area’s development and status as a tropical destination has been like a roller coaster ride of growth, deterioration, and growth. In 2004, residents and tourists alike can honestly say “no drop from the top is in sight” on the south beach roller coaster ride, just “good times”. |
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| Providing the best of worlds, our South Beach hotel gives visitors convenient access to popular urban attractions with tranquil, tropical accommodations. Offering a wide range of destinations and activities to please all tastes, a few Miami attractions include: |
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| Miami Beach’s earliest development began with avocado farms, coconut plantations, a wooden bridge from the Miami mainland, and the opening of a few grand hotels, but then came the disruptive hurricane of 1926. In the 1930s, as the country was recovering from the Great Depression, Miami Beach was being rebuilt after the 1926 Hurricane nearly destroyed the area. |
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| The area became a modern 20th Century Tropical Deco resort area with hotels and homes being built as a winter vacation Mecca for the wealthy. |
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| Over the last decade, South Beach has enjoyed a rebirth as a chic vacation destination. South Beach originally surfaced in the spotlight as a stylish getaway in the late 1930s during the height of Art Deco décor, boasting architectural hotel gems. The name South Beach was coined by developers to signify “the southern section” of the Miami Beach Island. The area’s development and status as a tropical destination has been like a roller coaster ride of growth, deterioration, and growth. In 2004, residents and tourists alike can honestly say “no drop from the top is in sight” on the south beach roller coaster ride, just “good times”. |
A new hotel was built every year throughout the 1950s and early 1960s with Morris Lapidus’s creation of the Fountainbleau and Eden Roc adding a new dimension to Miami Beach design, and giving life to the northern end of Collins Avenue (30th to 55th Street). But shortly thereafter condominium high-rises replaced the elegant estates & hotel buildings in an effort to bring retirees to the city for year-round housing. |
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| In the 1970s, South Beach & Miami Beach itself began to diminish as the construction of new resorts and jet service to Miami Beach dwindled. |
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| By the 1980s, the Mariel Boat Lift had brought a mass of new people to Miami Beach, some of whom were honest and hard-working and others who became part of the criminal element that gravitated to the troubled neighborhoods and the decline of Miami Beach as an affluent area. In the early 1990s, the region began to regain its alluring reputation as it was coined America’s Riviera. The fashion and entertainment industry saw an inexpensive untouched location in South Beach, making it ideal for photo shoots and film productions. From than on, the city became a sparkling tropical paradise boasting numerous leisure attractions, warm sunny weather year-round and cool, pastel-colored Art Deco buildings. As South Beach began to draw the interest of the fashion and entertainment elite, celebrity residents and travelers from around the globe, the area’s once deserted shopping and restaurant districts as well as hotels were being restored, rebuilt and re-developed. |
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